Visual Appeals Poster Rubric
ENG 2D

Category	Level 1	Level 2	Level 3	Level 4	
Knowledge	Poor understanding...	Some understanding	Strong understanding...	Excellent understanding of  appeals	
Thinking	Structure and analysis need further clarity.	Structure has lapses; analysis is satisfactory	Structure is evident, but has lapses; analysis is effective	Analysis uses strong structure and clearly deconstructs the poster	
Communication	Poster’s effectiveness is limited; use of colour is poor	Poster is somewhat appealing; use of colour could be more considered	Poster is appealing with strong use of colour	Visually appealing and original; well conceived; excellent use of colours	
Application	Message is trite or weak; poster is not effective	Message could be stronger; poster is somewhat effective	A unique message is evident; poster is impressive	A strong and unique message is evident and clear; poster is visually impressive